1. Introduction

At WATER SOFTENER RED DEER LTD., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with us, including through our website, service requests, and messaging services. Our practices are designed to comply with Canadian privacy laws, including PIPEDA, and industry requirements for Application-to-Person (A2P) messaging.

By using our services or submitting your contact information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following personal information from you:

• Contact information: name, phone number, email address, mailing address
• Service information: property type, water system type, service preferences, and history of inquiries or requests
• Messaging consent: your explicit opt-in consent to receive text messages (SMS/MMS), emails, or other electronic communications
• Other optional information: how you heard about our services, survey responses, or other information you provide voluntarily

This information is collected only for the purposes of providing our services and communications, and for the improvement of customer experience.

3. How We Use Your Information

Your personal information may be used for the following purposes:

• Scheduling appointments, service visits, and follow-ups
• Sending appointment reminders, service notifications, and promotional messages (only if you have explicitly opted in)
• Responding to inquiries, customer service requests, or questions
• Improving our services, operations, and customer experience
• Complying with legal obligations

All electronic communications that fall under A2P messaging will follow industry regulations and carrier requirements.

Message frequency may vary depending on your service activity, inquiries, and promotional participation. Message and data rates may apply based on your mobile carrier plan.

Carriers are not liable for delayed or undelivered messages

4. Compliance With A2P Guidelines

In compliance with A2P messaging guidelines, we include the following mandatory statement:

“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

This ensures that your consented phone numbers and messaging preferences are strictly protected.

5. Sharing Your Information

We do not sell or share your personal information for marketing purposes.
Limited information may be shared with trusted subcontractors only for operational support, including:

• Service installation or delivery coordination
• Customer service support
• Platform providers such as GoHighLevel (GHL) to process A2P messages securely

We never share text messaging originator opt-in data or consent information with any third parties for any purpose outside operational support.

6. Messaging Consent & Opt-Out

We obtain your explicit consent to receive SMS/MMS or other electronic communications through website contact forms, service request forms, appointment booking forms, or other written or digital submissions where you voluntarily provide your phone number and agree to receive communications from us. Consent is never assumed, pre-checked, or automatically granted.

All electronic messages we send (SMS, MMS, email) require your explicit opt-in consent. You may withdraw your consent at any time.

To unsubscribe from SMS messages:

• Text STOP to the shortcode provided in our messages.
• You will receive a confirmation, after which you will no longer receive messages from us.
• To rejoin, you may sign up again through our website or contact form.

For help or inquiries regarding messaging:

• Text HELP to the shortcode or
• Contact us at hello@watersoftenerreddeer.ca or 587-802-8060.

7. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website. These technologies help us understand how you interact with our site, remember your preferences, and improve our services. You can manage your cookie preferences through your browser settings; however, disabling cookies may limit your ability to use certain features of our website. We do not use cookies to collect or share mobile opt-in data with third parties.

8. Data Security and Retention

We take the security of your personal information seriously. Measures include:

• Digital safeguards (encryption, access controls, secure servers)
• Physical safeguards (restricted access to offices and storage)
• Limited access: only authorized personnel and trusted subcontractors may access your data for operational purposes

Data retention:

Your personal data is retained only as long as necessary to provide services, fulfill legal obligations, maintain business records, or comply with industry standards for messaging consent retention and regulatory requirements.

9. Your Rights

You have the right to:

• Request access to your personal information
• Request corrections to your personal information
• Request deletion of your personal information

To exercise your rights, please contact us at:
Email: hello@watersoftenerreddeer.ca
Phone: 587-802-8060

Requests will be processed promptly, and your messaging preferences will be updated accordingly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in regulations, A2P compliance requirements, or business practices.
The “Last Updated” date above indicates the most recent revision. We encourage you to review this policy periodically.

11. Contact Information

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: hello@watersoftenerreddeer.ca
• Phone: 587-802-8060
• Address: WATER SOFTENER RED DEER LTD., Red Deer, Alberta, Canada

Please check our Terms of Service: Terms of Service